6/18/2023 0 Comments Business model canvas examples![]() ![]() If you can define this in simple, but effective terms, you will have a highly effective value proposition. Simplicity is admirable, but how does this improve customer satisfaction?.Affordability is great, but does the quality of the product match or even improve on your competitor?.If the customer service is highly rated, why?.Remember: specificity does not mean complexity. ![]() Once you have defined what you will highlight, it’s time to get more specific with your word choice. Then, you can move into what makes it unique: To start with, it’s best to define exactly what your product or service offers. Tell your customer how you meet their needs You need to know your competition well – not only to be aware of your similarities but also to let your audience know how you stand out. This requires extensive research to define new and fertile ground. If a larger competitor offers the same USP (Unique Selling Points), it’s likely that they will get a hold of your potential customers since they will rely on your differences: brand size and reputation. It’s hard to stand out from the crowd if you have little concept of what the crowd is offering. Your message needs to be clearly personalized for your audience. Age, demographics, marital status, economic status and personal interests can all inform how a value proposition is designed. This requires a great deal of research, but will undoubtedly pay off in the long run.
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